Comments on: Why You Need a Copywriting Niche http://copywriterconfessions.com/blog/why-you-need-a-copywriting-niche/ Insider Secrets for Launching, Growing and Managing Your Freelance Copywriting Business Thu, 26 Jan 2012 20:22:58 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Patty http://copywriterconfessions.com/blog/why-you-need-a-copywriting-niche/comment-page-1/#comment-162 Patty Sun, 10 Apr 2011 21:55:18 +0000 http://copywriterconfessions.com/blog/?p=13#comment-162 Hi Kay, Thanks for your comment. White papers and case studies are excellent choices if you plan to target business to business copywriting (which does seem to be a good fit for your credentials). When thinking about the type of companies that would hire you for these services, consider looking at software development firms for the case studies and any type of technology firm for while papers (particularly emerging technology where a white paper would educate the audience about something that is new or different). Your educational background is quite impressive, so even if you don't have completed case studies or white papers for your portfolio, your experience and other writing samples should paint a vivid picture of your capabilities. You might consider offering "marketing consulting" services in addition to copywriting, either as an added capability or a value-added service. For example, you could create a "Case Study Package" that includes the actual case study creation, a quotes sheet, a short e-newsletter teaser and three ideas for using the case study as a marketing tool. I hope these comments help! Hi Kay,
Thanks for your comment. White papers and case studies are excellent choices if you plan to target business to business copywriting (which does seem to be a good fit for your credentials). When thinking about the type of companies that would hire you for these services, consider looking at software development firms for the case studies and any type of technology firm for while papers (particularly emerging technology where a white paper would educate the audience about something that is new or different).

Your educational background is quite impressive, so even if you don’t have completed case studies or white papers for your portfolio, your experience and other writing samples should paint a vivid picture of your capabilities.

You might consider offering “marketing consulting” services in addition to copywriting, either as an added capability or a value-added service. For example, you could create a “Case Study Package” that includes the actual case study creation, a quotes sheet, a short e-newsletter teaser and three ideas for using the case study as a marketing tool.

I hope these comments help!

]]> By: Kay http://copywriterconfessions.com/blog/why-you-need-a-copywriting-niche/comment-page-1/#comment-161 Kay Sun, 10 Apr 2011 19:27:09 +0000 http://copywriterconfessions.com/blog/?p=13#comment-161 Hi Patty, Thank you so much for this post. I will be starting full-time in freelance copywriting soon, and am struggling a little bit with what niche is best for me. I am currently an educator. I've been teaching for 11 years. Prior to that, I was a student minister (in fact, I have my Master of Divinity) and taught Bible study for years. I also have corporate sales experience - I sold suture and computers (long time ago). Since I have corporate experience, I'm thinking the best fit for me (and one that would fit my educational and corporate background) would be business to business copywriting. I've written many papers in my three degrees (B.S. in Business Administration, M.B.A. in Marketing, and M.Div.) and would enjoy writing white papers and case studies. Can you provide some guidance for me? I'd appreciate any feedback! Thank you! Hi Patty,
Thank you so much for this post. I will be starting full-time in freelance copywriting soon, and am struggling a little bit with what niche is best for me.

I am currently an educator. I’ve been teaching for 11 years. Prior to that, I was a student minister (in fact, I have my Master of Divinity) and taught Bible study for years. I also have corporate sales experience – I sold suture and computers (long time ago).

Since I have corporate experience, I’m thinking the best fit for me (and one that would fit my educational and corporate background) would be business to business copywriting. I’ve written many papers in my three degrees (B.S. in Business Administration, M.B.A. in Marketing, and M.Div.) and would enjoy writing white papers and case studies. Can you provide some guidance for me?

I’d appreciate any feedback! Thank you!

]]> By: I Love Alliteration http://copywriterconfessions.com/blog/why-you-need-a-copywriting-niche/comment-page-1/#comment-58 I Love Alliteration Fri, 18 Mar 2011 21:55:11 +0000 http://copywriterconfessions.com/blog/?p=13#comment-58 [...] of copywriting clients, I used this phrase: focus on finding. And in another post on choosing a copywriting niche, I used this one: sell your services. (I stopped checking after these two examples because, well, I [...] [...] of copywriting clients, I used this phrase: focus on finding. And in another post on choosing a copywriting niche, I used this one: sell your services. (I stopped checking after these two examples because, well, I [...]

]]> By: Patty http://copywriterconfessions.com/blog/why-you-need-a-copywriting-niche/comment-page-1/#comment-56 Patty Thu, 16 Dec 2010 23:18:19 +0000 http://copywriterconfessions.com/blog/?p=13#comment-56 Hi Chris, Thanks for your comment. The key to earning a living as a freelancer is to go where the money is. In your case, you should look for ways to sell your writing and experience to music-related businesses. Off the top of my head, I'm thinking music/event promoters, music producers, online retailers that sell music and instruments, even radio stations. Another idea is to pitch music reviews to daily or weekly newspapers. In addition to pursuing paid writing projects, you could also start your own music blog (with reviews, commentary, band profiles, etc.) and, once you have a following, sell advertising to help support your site. You can start a blog with very little money - just a domain name and hosting. Hope some of these ideas help! Patty Hi Chris,
Thanks for your comment. The key to earning a living as a freelancer is to go where the money is. In your case, you should look for ways to sell your writing and experience to music-related businesses. Off the top of my head, I’m thinking music/event promoters, music producers, online retailers that sell music and instruments, even radio stations. Another idea is to pitch music reviews to daily or weekly newspapers.

In addition to pursuing paid writing projects, you could also start your own music blog (with reviews, commentary, band profiles, etc.) and, once you have a following, sell advertising to help support your site. You can start a blog with very little money – just a domain name and hosting.

Hope some of these ideas help!

Patty

]]> By: Chris http://copywriterconfessions.com/blog/why-you-need-a-copywriting-niche/comment-page-1/#comment-55 Chris Thu, 16 Dec 2010 21:37:23 +0000 http://copywriterconfessions.com/blog/?p=13#comment-55 Hi, Thanks for the article. Great information and insight. I'm interested in writing copy for a living. I don't have a huge amount of experience in any industry, however, I do have a background as a musician and love music. Are you aware of opportunities to develop a niche within the music business? I have written some bios for artists/bands as a favor and they were very well received, however, getting musicians to pay for something is like pulling teeth - plus there's not much to be made just writing bios. All input is greatly appreciated. Thanks Chris cbridges2007@yahoo.com Hi,
Thanks for the article. Great information and insight.
I’m interested in writing copy for a living. I don’t have a huge amount of experience in any industry, however, I do have a background as a musician and love music.
Are you aware of opportunities to develop a niche within the music business? I have written some bios for artists/bands as a favor and they were very well received, however, getting musicians to pay for something is like pulling teeth – plus there’s not much to be made just writing bios.
All input is greatly appreciated.

Thanks
Chris
cbridges2007@yahoo.com

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