When I quit my job as the marketing manager for a software development company to launch my freelance B2B marketing copywriting business, I had no idea how liberating (and scary!) self-employment would be. Nearly five years later, I still love going to “work” each day. After all, what’s not to love about a 10-step commute in bedroom slippers and one of the most fulfilling careers imaginable?
My journey hasn’t been without its ups and downs. Sometimes, a slow month would leave me scrambling to pay the bills. Other times, there’s been so much work on my plate that I’ve had to outsource projects to other writers. But despite the peaks and valleys, nothing would entice me to trade what I’ve built for another corporate day job.
What You’ll Learn if You Stick Around
One of the most important things you’ll learn here is the simple three-step formula I used to successfully launch my business in just 90 days. You’ll also learn freelance business basics, and how to avoid the mistakes I’ve made. Marketing and copywriting how-to posts will make regular appearances, too.
Plus, at the end of many posts, I will add my very own Copywriter Confession (CC). These juicy insider secrets will give you glimpses into my world – and help you thrive as a freelance B2B marketing copywriter!
Who Should Read this Blog?
Although this blog is mainly geared toward writers that are interested in learning how to establish or grow their freelance B2B marketing copywriting business, much of the content will appeal to other types readers as well. Here is a partial list of professional writers and non-writers who will benefit if they stick around:
- Marketing copywriters (B2B or B2C) that are struggling to find enough business
- Downsized journalists that are interested in entering the freelance writing world
- Writers that earn poverty pay writing content articles on revenue-sharing sites
- Magazine and e-zine writers that want to create a new, higher paying revenue stream
- Corporate professionals that want to improve their copywriting or communication abilities
- Freelance designers and consultants that want to improve their communcations skills
- Any web site owner that can’t afford to pay a copywriter to create their site content
- Internet (and traditional) business owners that not only want to improve their copywriting skills, but also learn marketing basics
Well, that’s about it for this initial post. Oh, and if you’re even mildly interested in seeing how this site develops, enter your email address above to subscribe to my feed (you can also get my feed via RSS using the “SUBSCRIBE” button at the top right).
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